Don Aspromonte - Biography

Sales Trainer Don Aspromonte - Green Light SellingEducation

Don obtained a degree in Business Administration at Fort Lewis College in Durango Colorado. He went on to get a Master's Degree in Quantitative Management at the Texas Tech University in Lubbock. He also did post-graduate studies in International Political Relations in Wackernheim, Germany.

Professional Training

Don is a Certified Trainer and Peer Reviewed Fellow of the National Association of Neurolinguistic Programming (NLP).


Don is the author of the revolutionary book Green Light Selling, which provided new insight into sales and marketing techniques and sold in 38 countries within the first 6 months of publication.

Don's other publications include Psycholinguistic Processes for Selling, Marketing, Managing, Negotiating and Presentation Skills.

Sales Consulting

For the past 30 years, Don has worked with individuals and companies to substantially improve sales of their products and services. His clients have ranged from small businesses in the U.S. to large international organizations on the Pacific Rim. Here are a few of the companies Don has advised over the years:

  • U.S. West
  • American Management Systems
  • Cellular One
  • Nextel
  • TelAmerica
  • Ty Japan, Ty Asia, Ty Australia
  • Sears and Company
  • Vail Associates
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